Lanes BBQ Prime Rub

PRIME Seasoning is your go‑to rub for insane steaks, briskets, and any beef or pork cut worth firing up the grill for.

Formerly known as our fan‑favourite Brancho Rub, Prime has a fresh new look—but the bold, addictive flavour you love hasn’t changed.

Built for steaks, burgers, and chops, Prime delivers a perfectly balanced hit of salt, cracked pepper, and garlic, layered with ancho chilli and espresso to create an unbeatable crust every time.

Our favourite way to use Prime? A big, beautiful cut of beef—simple, bold, and done right.